Mr. Mucca

Last week I had the pleasure of attending a Design Madison event featuring Matteo Bologna of Mucca Design. I actually had the opportunity to see Matteo speak several years ago when he was a visiting artist for NOWhere at UWSP, but didn’t go. I almost always seem to find a reason to skip speaker events, but when I do make myself attend, I leave inspired and refreshed. Note to self: Force self to get self’s butt off the computer chair and out into the world!

Mucca is a very professional, diverse, award-winning design studio, and yet Matteo is surprisingly approachable and authentic. The studio’s work is beautiful and inspiring, but Matteo’s thoughts on design are what really stuck with me. For instance—when’s the last time you heard a designer say “I don’t beleive in logos?” Instead he believes in creating an environment of sorts—take design a step further than slapping a logo here and there by employing secondary and tertiary design elements on all surfaces to design an experience.

I did get a little jealous when Matteo spoke about his relationships with his clients. Of course they’re never perfect, but it was pretty amazing to hear about the value his clients place on design, that they understand design is good for business, not just something they have to do because it’s just what you do. He also got to be one of ten featured designers to create an anniversary cover of Italian GQ—another thing to be jealous of: all-typographic covers!

NOW here

No, that’s not ‘no where’ it’s ‘now here’ (see what they did there?). And “here” is obviously the UW Stevens Point’s art department. I’m heading up today for the annual conference featuring presentations by visiting artists and designers, workshops, portfolio reviews and alumni presentations (that’s where I come in). If you’re in Wisconsin, head up for the public presentations tonight and tomorrow night, stop by for dinner, or you could probably find us at Guu’s later this evening. (Does Guu’s still exist? I’m so old.) Have a great weekend!

Random…

Contrary to what you might think after reading too many rambling blog posts, I can actually write a coherent article. In fact, I wrote one for BRAVA Magazine this month—came up with the idea, interviewed an expert, wrote full sentences and everything! (I even drew the illustration.)

And since I’ve already named this post “Random,” here are a few laugh-out-loud funny (for real! no hollow “lol”-ing around here) time-wasters I’ve discovered this week:

Clients From Hell

Dear Blank, Please Blank

Enjoy!

you & me part 1: Invitations

Hello readers! (Are there any of you left out there?) So sorry for once again becoming MIA—it’s been a busy couple of months. First and foremost, we got married! I of course went the DIY route for as much as I could—which, turns out, is completely insane, but I couldn’t have been happier with the results of all the projects.

First up: Invitations

For those of you who know me in real life, it will come as no surprise that the day after I received Dave Matthews Band’s Big Whiskey and the GrooGrux King in the mail (I pre-ordered, natch) I announced to the fiance that we would be dancing to “You & Me” for our first dance. Let’s just stop right here; have you heard it? No? I’m going to need you to go ahead and click right here, or here if you’re more into live music, before we can proceed.

There, I feel better. See what I mean? Beautiful song, PERFECT for a first dance.

Anyway, I’m getting sidetracked. The point I’m trying to make here is that this song inspired the design for the invitations, which I naturally carried through all the stationery and decor for the entire day. What? We need another aside? Ok, here goes:

Why do you need consistency throughout the visuals for an event? (Some might call it a theme, but I hesitate to do so…makes me think of the appalling prom themes we had in high school: “Under the Sea,” “A Midsummer Night’s Dream”—the last one you might think could be pretty gorgeous, except that whoever was in charge of the decor chose to accentuate the browns and olives of the forest setting instead of the magical quality of Shakespeare’s masterpiece. Anyway, really off track now.)

First of all, I needed a consistent identity for my wedding because I’m a graphic designer. It’s what I do.There’s nothing I hate more than receiving a save the date with one look, an invitation with a completely separate one, placecards that have nothing to do with either and a thank-you that appears to be chosen completely at random.

Second, having a consistent look for your event forces you to really think about what your goals for the day are and how you want to represent that. It helps you to avoid magpie syndrome (“Ooh! Shiny thing!”). Your invitation tells guests what to expect and your thank you note reminds them of your day.

Anyway, back to the invitation. I’ve designed invitations for many different couples holding receptions that are as unique as they are. I’ve done tons of research into invite trends, I surround myself with good design day in and day out. But when it came to designing my own, I was stumped. I literally sat with a blank page open on my computer for three weeks.

Finally, I decided to eschew illustration entirely and focus on making the typography the star of the show. (Readers who know my design work are saying “DUH!” right now.) Once I finally made a decision, everything came together easily and turned out beautifully.

Our day was simple and elegant and so were our invitations. I chose the tall and skinny format suited to a #10 envelope (if they hadn’t been so heavy, they could have been mailed with regular postage!).

I spent several full days printing—completely filling our house with pieces of cardboard covered in invite pages as we waited for them to dry—and then my mom came down for a weekend of assembly. I kept it pretty simple; just a single grommet in the corner purchased from a local scrapbook shop. I paired the silver and plum printing on Crane’s bright white lettra with metallic silver envelopes that I printed in plum.

Instead of creating a separate RSVP card, I incorporated it into the invitation itself and simply cut a line of perforation above it so guests could tear them off and return them in the provided mini envelope.

Stiksel

Stiksel, a.k.a. Karin Röling, was working as a graphic designer in the Netherlands when she decided to try freelancing. Fast forward two years and now she is the proprietor of a thriving etsy shop filled with creative pieces that showcase her design background.

Karin says, “When I make something, I don’t have a clear vision of how it should look like. I throw my table full of materials and start working and combining. Textures, colours, shapes. Things evolve by starting making them. I mostly get inspired by the material itself.”

I love the way she uses materials with a previous life in new and interesting ways — and of course I love the element of vintage typography!