I recently printed up another big batch of my business cards, and it occurred to me that when I rebranded last year I never shared my new cards! So, even though I’m considering another update in the next year or so (the perils of being a designer!), here’s the story of my cards!
Kraft paper was part of the identity package I put together for myself, and I love the look of white and metallic ink on kraft, so I knew I wanted to incorporate those inks in some way. After testing out a few options, I settled on white for the front of my cards as it has the most contrast with the paper, making small text easiest to read.
I also wanted to have a two-sided business card, but didn’t want them to be a difficult project to print—double-sided cards are the most difficult to get a tight registration. The solution? A free form pattern that would show parts of an oversized logo I had randomly printed on the backs of my cards. For the first few runs, I went with silver on the back, but this time I switched to gold (on a slightly lighter card stock)—it felt more festive for fall and the holidays, and more on trend! (Plus, like every other creative person right now, I’m obsessed with all things gold!)
Looking at them now, I’m falling in love with them again, so maybe I’ll hold off on that redesign…. Need some cards for you or your business? Get in touch, I’d love to work with you!