Tinder Love Stories

I love the small glimpses my work gives me into my customers’ lives—whether they’re the guy who opened an etsy account just to buy a handmade “I’m sorry” card, stocking up on congratulations cards because this is the summer all their friends are getting married, or creating custom invitations for one of the biggest days of their lives, every order reminds me of the small acts of kindness that are so prevalent, yet often overlooked, in this world.

tinder_7905My “So glad you swiped right” cards have definitely yielded the best stories. Recently I had the most moving order from a man in Brazil, who asked if I could write his message (which was in Portuguese) in the card and send it halfway around the world. Naturally I obliged… and then snooped to see what he had written (thank you Google Translate!). Turns out, I had just transcribed one of the sweetest love notes I’ve ever read!

Another customer shared the way she and her boyfriend met after purchasing the card. In her own words:
“Robert and I met on Tinder almost 2 years ago! I had been on Tinder for a couple of months before matching with him, and had never actually had anything come out of it besides a few almost date-worthy conversations. When we matched, I almost didn’t believe he was real because of how inconsistent his pictures were (some with a beard, some with a mustache, short hair, long hair, etc.)…but decided to still swipe right, because what are the odds I was actually going to date one of these people?

“After a day of talking, I immediately realized he was different than any of the other guys I was talking to, mainly because he didn’t ask me right away to get drinks or meet up. So, about a week after we started talking, I took a risk asked him out on a date! I wanted to meet at a super public space for our first date because I was terrified to meet someone off the internet, let alone Tinder (hello catfish!), so we met at a bar in Chicago for dinner. After a 6 hour dinner, we finally decided our first date should end…only to have our second date the next day. Two years and endless amounts of dates later, we both couldn’t be happier that we made the somewhat shallow decision to be on Tinder way back when :)”

And here’s a photo of the couple because they’re adorable. Share your Tinder love story below!

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Quoted

Every so often, I get sick of promoting myself on social media. The constant “look what I made!” posts just start to feel tired, not to mention egotistical. So I’ve been paying attention to the facebook and instagram accounts whose posts I really enjoy—and I’ve realized that even though they are showing off product, they’re also giving their followers something more: an insight into their production process, exclusive stories from behind the scenes, or simply a few positive, funny or inspiring words.

lipstick_8738I’ve been mulling over how to transform what I put out there into something with more value, and then it struck me—duh! I have collected hundreds and hundreds of inspiring quotes over the years (someday they’ll all make it on to cards!), why don’t I start sharing those?

So here goes a little experiment, friends. Head over to 622 press’ facebook page and follow me on instagram to not only keep up with what I’m up to in the studio, but also get your daily (or almost-daily) dose of inspiration! See you there!

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Modern Love

I love the idea of juxtaposing the modern way we make connections—Linked In, Facebook, Twitter, Tinder—with one of the oldest printing methods there is: letterpress. I’ve employed hashtags in my letterpress work a few times over the last few years, but recently I came up with a new design that I love even more!

tinder_7905The font is a Craigslist purchase from about a year and a half ago that is just starting to see regular use. I love that it’s a perfect fit with a tiny heart cut I ordered for a custom project years ago!

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This was one of the designs I proposed to Anne at Driftless Studio a few weeks back, and her reaction to it is one I’ll never forget: “I’m old, so I don’t really understand Tinder, but I’ll take 20.” Did you meet someone wonderful on Tinder? Or someone horrible that gave you a great story? I’d love to hear it, so leave a comment below, and I promise to share with dear “old” Anne!

Travel Guide: The World is a Small Place

Sometimes you don’t need a plane ticket to learn about a new culture. I came across this video a few weeks back that captures why I think travel is so important: students from the U.S. are given the opportunity to connect via skype with students from Europe, Africa and Asia, and connection is precisely what happens.

After finding common ground in music and crushes, racism and daily obstacles, do you think these kids will grow up espousing an “us versus them” mentality? Of course not, because now they know someone who is not like them, and have discovered that they’re more alike than they thought. Take a few minutes to watch the video—it will totally make your Friday!

A Christmas Letter from 622 press

I know this should be a travel post, but instead this week I did some actual traveling, in the form of heading home to Wisconsin for the holidays. I’m taking a mini break from business and blogging through the new year, but if you’re looking for some holiday reading material, check out decor ideas here, here, and here, plus awesome handmade gift guides from years past here, here, here and here, plus wrapping ideas here.

Dear Friend,

2014 has been a big year for 622 press. It started off normally enough: living in Madison and continuing to work as art director of BRAVA Magazine—all while driving down to Mom and Dad’s on the weekends to print on my antique letterpress. Spring was particularly busy, as the business added Middleton’s The Regal Find to its group of wholesalers—in addition to Driftless Studio on State Street in Madison; the now-defunct east-side Absolutely Art; and When Pigs Fly in Whitewater.

I was also printing my largest wedding stationery suite to date—150 three-piece invitations with lined, printed envelopes, 2 different thank you cards, menu cards, recipe card favors and more, plus designing a wrap for the invites, table numbers and seating chart—along with two other weddings, and the usual business cards, stationery and such. There were quite a few nights that I got back to my Madison apartment entirely too close to midnight, rushing down after work and printing the entire evening—but it was worth it to grow 622 press.

Amy_Lanser_3085By summer I had finally accepted Andrew’s invitation to move to Bermuda—job or not (I had been hunting from the U.S. since last year). I told BRAVA my plans months before the planned move—and after a few tense weeks of indecision, they committed to my current contract position as main freelancer for design work. However, we still had to find a replacement for me as Art Director. It’s sort of a funny thing—searching for someone to do the job you’ve poured everything into for 5+ years… plus she would be my boss! I’m so glad we ended up with the candidate we did though.

The process to apply for Bermuda residency was incredibly long and costly—and inefficient. Every time I thought I had submitted everything the government/health insurer/customs official needed, I was handed another list of medical exams, notarized documents and letters to acquire. I had planned to move in late July/early August, but the BRAVA logistics pushed my move until the end of August—exactly when my lease expired, so I was working right up until the week before I flew out, along with selling all my furniture and car, packing a shipping container, giving away the remainder of my clothes and household items and trying to take care of last-minute logistics like bank accounts and cell phone plans. It was chaos, but the knowledge that a slower-pace awaited me on the island sustained me.

That slower pace wouldn’t come for a while though—the shipping container had arrived, but Bess remained on the dock for weeks while I filled out more and more paperwork and proved over and over again that I had permission to live on the island. I also got a Bermuda driving license (written and driving exams, just like in the U.S.!) and bought a bike.

Finally Bess and everything else was delivered—I finally had a decent set of dishes (goodbye, Andrew’s bachelor kitchen), some artwork and most importantly, my studio. It took quite some time to get everything set up, but now it’s the perfect creative space—with an ocean view to boot.

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Since the big move, I’ve been freelancing for clients old and new, as well as trying to grow 622 press. I post of-the-moment updates on facebook nearly every day, and of course blog as often as I can!

Several of the invitations we printed this year were featured on Wedding Lovely, a blog and wedding resource site that has been incredibly supportive of 622 press over the years. Our shadow monogram stationery was featured in Cool Mom Picks’ annual gift guide, which was far and away the biggest editorial feature I’ve had to date, and prompted quite a few orders this winter.

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While I used the end of 2014 to get the business in order—making sure inventory is correct, analyzing pricing, timing and shipping, and redesigning our branding—2015 will be all about new work. I’ve been designing a new spring collection of cards and prints, plus brainstorming and prototyping new products, and searching for new stores to begin wholesale relationships with. I can’t wait to show you what I’ve been up to!

Until then, stay warm, enjoy time with your family and be grateful for such a blessed life—I know I will. Merry Christmas and happy holidays, see you in the new year!

Kristin

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