White Earth Studio

I stumbled upon one of Nancy’s gorgeous forms in a treasury we were both featured in a couple weeks ago. Only after exploring her shop further did I realize that White Earth Studio was located in my home state—Wisconsin! I love the intricate nature and subtle coloring of her work. Here’s what she has to say for herself:

Tell us about your work—why do you create what you do?
I love the medium of clay, especially the smooth white porcelain clay body that I use. Since my childhood I have loved to create things. My first memory of clay is of making and decorating mud pies with lilac and dandelion blossoms. I seem to still be using mud and flowers as my inspiration.

How did you learn your craft?
I learned ceramics in undergraduate class at the University of Hawaii and North Dakota, workshops at Penland School of Craft, NC and Banff Centre of Fine Arts, Banff, Alberta and by doing an apprenticeship in Ceramics with a private full time potter in Washington D.C.

How has your work evolved?
My work has become much more detailed in the past five years. I have been teaching privately in the studio which has allowed me the luxury of working on these time intensive pieces. I think also that the work has evolved along with my practice of meditation. Working on the Thousand Petal Vases particularly feels like a meditation to me.

What is your greatest challenge?
Marketing! No doubt about it. I’m not techy enough to get things done quickly or without a lot of error and re-doing! I’m also on the shy side and have a bit of trouble with the ego part of marketing.

What inspires you?
All the amazing forms I find in nature, it is endless inspiration…anything from a snowdrift, a pear, a tree fungus or a branch.

Tell us about your business.
I found out about etsy from fellow artists. I opened my etsy shop in May 2009. My full time job is maintaining a ceramic studio. Selling on etsy is an arm of my business, I also sell on Alere Modern, online gallery, and am involved with the developing Shibui Designs, Los Angeles, and their associate Fifth Floor Gallery in Los Angeles. Locally at Cornerstone gallery, Baraboo, WI.

What advice do you have for new etsians?
I would advise new etsians to spend alot of time in the forums. This was really helpful for me in the beginning. Also, join a team to meet people, share questions and marketing ideas.

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