Hybrid Printing: Letterpress at half the cost!

Around this time last year, I was finishing up a set of truly awesome letterpress and hand-painted business cards. The client got in touch a few weeks ago for a reprint, but was hoping to invest a little less for the same design.

Pocket_of_Posies_6472

I’ve merged commercial printing with my letterpress work before, so I knew just what to do. Since the design on the back of the cards didn’t create a significant impression into the paper, I would have that side printed commercially, while letterpress printing the front. We decided to bring costs down even more by also commercially printing the flowers on the front, which of course isn’t as beautiful and unique as the original hand-painted work, but as a small business owner, I get it! And, since I print business cards four at a time, I was still able to incorporate different painted flowers to imbue the cards with some variation. Overall, I think they turned out great and I’m thrilled to be able to offer hybrid services to future clients!

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